Roasted Turkey Flavor in Meaty Juices before five

So a 4:30 wake-up was a little early, even for a "morning person," but I finally gave up on sleep a little before 5.  A tablespoon of whiskas was administered and swiftly consumed, to be followed by a teaspoon or so.  Now I'm writing this as the cat is nested on a recycleable cloth grocery bag.  Why does Cosmo enjoy this consistency so much?  It is a gel, a little like an aspic, and it promises :  "We guarantee you cat will enjoy whiskas food for cats.  If not satisfied, copy code from side and state price paid."  It is asserted that he food meets national standards, containing  water , meat by products, poultry by products, turkey, liver, natural flavors" and all the rest are chemicals good (taurine, vitamins) and bad (?).  This container cost about 89 cents, considerably less than the turkey Newman organic, which he licks at but mostly disdains.  consistency of the Newman is tuna-fish salad.  It costs 1.89.